You want to grow your following to start. While the task may seem daunting, it’s not impossible to become Instagram verified!įor smaller brands, the odds are even greater but a little creativity goes a long way. Steps to Make Your Account Verification Worthy Once you achieve verified status on Instagram, users are more likely to encounter your account before others, providing an opportunity for more traffic. Verifying your brand on Instagram ensures you appear at the top of search results for searches of your brand name. 2) Top of Īs it is now well understood that users are known to create duplicate accounts of popular brands, without verification, your brand can end up outranked by a profile of a similar name or an impersonator. Any loss of credibility will not only cause a decline in your audience on social media but can also trigger customers and potential customers to take their business elsewhere.Īn Instagram verification badge is their stamp of approval and signals to Instagram users your brand can be trusted. How Can Verification Benefit Your Brand 1) Keeping your Brand Credibleīrand credibility can mean the difference between a profitable brand and a failing brand. The lack of the blue verification badge on this account helps fans realize that this user is not actually Jennifer Lawrence. She doesn’t use social media…yet you can find a profile under her name on Instagram. Using a celebrity example, consider Jennifer Lawrence, star of The Hunger Games movie series. You can guard your brand against impersonators or spoof accounts by earning a verification badge. Celebrities, famous public figures, and brands are verified in order to let their followers know they are indeed communicating with the actual celebrity, public figure, or brand. Why would you want an Instagram verified badge? The whole purpose of this badge is to communicate your credibility. Why Should Your Brand Be Instagram Verified? While earning a verified badge on Instagram is a challenge, there are some steps you can take to increase your likelihood of gaining verification. In other words, Instagram helps you build credibility through these verified badges. ![]() This essentially means that Instagram has confirmed the authenticity of the account to let users know they can trust the account is represented by the person or brand claiming ownership. ![]() Instagram established badges to help people find public figures, celebrities, and global brands without being misled by fake accounts. How to Get Your Brand Verified On Instagram If you are looking to gain more traction on the platform and improve your digital branding efforts, you want to get your brand verified on Instagram. Instagram badges verify the authenticity of brands and provide an opportunity for increased visibility and credibility. The blue check mark that appears next to an account name on Instagram is coveted and for good reason.
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